Where GTM & Sales Sync.

Good Consumption is  a revenue performance agency helping startups plan, execute, and win net new revenue.

The Problem We Solve

Spinning up the revenue machine in a startup is a special game that not everyone knows how to play. YOU need someone who:

  • Knows how to build the engine AND be a rep;

  • Understand how to develop and work a funnel while building the brand; and

  • Can think about and plan for the post-sale experience.

Who We Serve

A business meeting or training session in a conference room, with a man standing and presenting in front of a projector screen, and several people seated around a table with laptops and gift bags.

Startups, existing companies starting new divisions to spin off, and investors with portfolios

Process

Rather than consulting from the outside, I embed myself within the organization to understand the real dynamics between GTM and sales.

I identify friction points, clarify decision paths, and make adjustments to help teams operate as one system versus two competing functions.

Beyond strategy, I stay involved during execution to ensure the new motion works in practice, not just on paper.

When relevant, I also connected teams with strategic partners to expand reach, open new channels, and accelerate revenue.

The goal was simple: position to win.

Five yellow star-shaped objects arranged in a row on a two-toned pastel background of pink and blue.

Who I work with…

  • Privately held B&B companies, Pre-Seed Startups & Series A Startups who had:

    • solid product market fit

    • underutilized potential

    • internal friction

      The goal: create clarity, ask the right questions, and rebuild forward motion.

Faiez Rana - Offshore Launch

“I have worked with Daniel at two companies. He creates results - consistently 3X to 5X.”

“Daniel identifies opportunities, opens doors, and executes.
He’s universally respected and extraordinarily effective.”


Sam Heywood, NVIDIA

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Black and white portrait of a man holding glasses near his face, looking upwards with a thoughtful expression.

Daniel Helfman—founder, Good Consumption Co.

Helping B2B companies close deals, scale, and grow predictable revenue.

Quick stats: 70 deals closed, ~$2M in client revenue in 2 years.

25 years in marketing and sales—including leadership roles at Snap Kitchen. Expert in strategy, revenue partnerships, and Founder-Led Sales (I teach it at Capital Factory).

Board member at BreakBeatCode, empowering underserved youth through music and coding.

Superpower: turning momentum into measurable ROI.