Where GTM & Sales Sync.

Good Consumption is now a collection of past work in which revenue was unlocked through strategy, partnerships, and founder-led sales.

The Problem (What I Saw)

Across many mid-sized B2B companies, marketing & sales operate in silos…

Marketing was stretched across many domains (brand, product, GTM, etc) - especially with multiple products and buyer journeys

Sales, meanwhile, runs on revenue pressure but lacks shared insights or an aligned strategy

The outcome: scattered execution, unclear ROI, and stalled growth.

The Approach, and how I addressed…

A business meeting or training session in a conference room, with a man standing and presenting in front of a projector screen, and several people seated around a table with laptops and gift bags.

In past work, I focused on aligning sales & GTM into an aligned motion.

This allowed companies to learn which levers resulted in which outcomes - via rapid testing loops and refining systems until they consistently yielded Z-squared results.

Goal: fewer silos, faster learning cycles, predictable motion, and real momentum.

What I Did

Rather than consulting from the outside, I embedded myself within the organization to understand the real dynamics between GTM and sales.

I identified friction points, clarified decision paths, and recommended adjustments to help teams operate as one system versus two competing functions.

Beyond strategy, I stayed involved during execution to ensure the new motion worked in practice, not just on paper.

When relevant, I also connected teams with strategic partners to expand reach, open new channels, and accelerate revenue.

The goal was simple: position great companies to win again.

Five yellow star-shaped objects arranged in a row on a two-toned pastel background of pink and blue.

Who I worked with…

  • Privately held B&B companies, Pre-Seed Startups & Series A Startups who had:

    • solid product market fit

    • underutilized potential

    • internal friction

      The goal: regain or create clarity, ask the right questions, and rebuild forward motion.

Faiez Rana - Offshore Launch

“I have worked with Daniel at two companies. He creates results - consistently 3X to 5X.”

“Daniel identifies opportunities, opens doors, and executes.
He’s universally respected and extraordinarily effective.”


Sam Heywood, NVIDIA

Close-up of a smiling man with a beard, wearing a blue jacket and white shirt, in an urban nighttime setting.
Black and white portrait of a man holding glasses near his face, looking upwards with a thoughtful expression.

Daniel Helfman—founder, Good Consumption Co.

Helping B2B companies close deals, scale, and grow predictable revenue.

Quick stats: 70 deals closed, ~$2M in client revenue in 2 years.

25 years in marketing and sales—including leadership roles at Snap Kitchen. Expert in strategy, revenue partnerships, and Founder-Led Sales (I teach it at Capital Factory).

Board member at BreakBeatCode, empowering underserved youth through music and coding.

Superpower: turning momentum into measurable ROI.